Our task was a complete redesign of the dotenisa.pl online store. The project required work on the existing customer experience and store operations, as well as completely new features. The tennis e-commerce market is quite specific. Customers of tennis equipment stores include professional players, amateurs and parents of young players who are just starting to take the sport seriously. They are without doubt very demanding customers who know the products and their specifications well. For the designer this was good news, because the focus could be on presenting content and product information as well as possible rather than on marketing packaging.

We delivered a complete product with more than 30 screen designs for desktop and mobile, and built the HTML/CSS/JS templates as part of the front-end development work.